CATALINA ESCOBAR
President
CAMILA REINA
Communications director
CATALINA PIMIENTA
Executive director
PAOLA GÓMEZ
Director of Events and Strategic Alliances
ANA MARIA MELGUIZO
Executive Director – Medellin
DEISY GUERRERO
Financial and Accounting Director – Cartagena
Notifications
As Juanfe’s Communications Director, she developed the organization’s Communications area, generating a positive impact on key audiences for the expansion of the 360 model. In 2021, together with the team, she designed and created the digital platform Women Working for the World, a platform focused on gender issues and sustainable social development that takes Juanfe’s message of empowerment around the world.
She has extensive experience in public and private contracting, e-procurement, public-private relations, strategic sourcing, regulatory affairs, public policy design, and project management.
With more than 10 years of professional experience, she has served as Head of Oversight Department, Sales Manager, Regional National Manager, Director of Sales Support, Assistant Director of Sales, Back Office Support Sales Manager, among others. Currently, she is the Director of the Juanfe Foundation, Medellin branch.
She possesses extensive experience in accounting and financial management for non-profit entities, specializing in special regimes, which she has acquired through her dedication to the Juanfe Foundation since 2007.
Her main objective is to coordinate and strengthen the competencies of her multidisciplinary team to achieve goals with a clear focus on results and sustainability. Her commitment is focused on continuing to drive the growth and transformation of the organization, guided by values of equity, inclusion and social justice.
Throughout my career, I have led key projects to strengthen, align and expand interdisciplinary and multicultural teams with the DNA of the organization, creating and implementing innovative policies for compensation, emotional salary, well-being and happiness. These initiatives have been fundamental to consolidate an organizational culture that allows us to retain and attract new talent.
Her career path includes prominent roles such as National Project Manager and Specialist in Social Investment and Knowledge. She has been responsible for project identification, formulation, execution, and evaluation, as well as budget management and agreement negotiation. Alejandra specializes in fundraising, crowdfunding, and strategic communication with national and international donors.
Currently, Alejandra leads the knowledge management process at the Juanfe Foundation. Her passion for social development constantly drives her to seek new ways to innovate and improve projects aimed at vulnerable communities.
Después de seguir una carrera de 12 años en banca corporativa (en BNP Paribas y Credit Agricole), Elena decidió dar un giro hacia un sector más orientado a lo social.
Desde 2023 lidera la Fundación Juanfe en España para relanzar su actividad de recaudación de fondos que se había detenido a causa del COVID 19.
En este cargo, gestiona todos los requisitos regulatorios de la Fundación en España y construye relaciones en todos los niveles para aumentar la visibilidad del embarazo adolescente como perpetrador de la pobreza y el impacto del modelo de 360 grados de la Fundación Juanfe para romper los ciclos de pobreza, no solo para estas madres adolescentes sino también para sus comunidades.
